Samsung Galaxy Round

Samsung announces the Galaxy Round, a smartphone with a curved OLED display

Samsung GALAXY ROUND Pioneers the Curved Display Smartphone Experience

New device presents world's first commercialized full HD Super AMOLED flexible display

Seoul, Korea - October 9, 2013 - Samsung Electronics Co., Ltd. today introduced GALAXY ROUND, the world's first curved display smartphone. Samsung has been a mobile display innovator by introducing color TFT-LCD, AMOLED, and Super AMOLED flexible display for its mobile product. With this pioneering curved display technology, GALAXY ROUND blends the latest smartphone screen innovations with unique design features. The sleek and thin Samsung GALAXY ROUND which equipped with a 5.7" Full HD Super AMOLED with 7.9mm thick and weighs 154g offers a comfortable hand grip feeling to user, and exclusive experiences of curved display.

As a result of its unique curved design, users can take advantage of round integration experiences like the Roll Effect that enables user to check information such as date, time, missed call and battery easily when home screen is off, and the Gravity Effect for creating visual interaction with the screen by tilting the device. For music, the Bounce UX enables users to control their music. When the GALAXY ROUND's display is off while the music player is running, a short press to the left of the device will play the previous track while a short press to the right will play the next track. For pictures and videos, the Side Mirror feature enables users to gain access to list of the album content with a left and right tilt.

Additional features
The most eye-catching and unique feature is that huge curve, that eyeful of a smile that's unmistakably laughing at you for ever doubting it in the first place.

Samsung includes two very new features, one called "roll effect," which we know little about, except that if you tilt the phone on its axis, it'll trigger a glance screen with the date, time, missed call and battery information. This works even when the home screen is in sleep mode.

The closest Samsung's gotten to this before? A ticker in the Samsung Galaxy Continuum, which displayed a running digital display below the main screen. This movement instead is a dramatically different gesture that basically kicks the lock screen awake long enough to give you some basic stats without unlocking the phone.

Another new Samsung feature, the "gravity effect," promises to expand the role of gestures by rocking the device with a finger to see a music-focused interface that highlights your tunes.

Seemingly gunning after HTC, the Bounce UX, as it's called, turns on music player shortcuts even while the screen is off. While the player is going, pressing one side of the screen plays the previous track while pressing the other plays the next track, and you can use tilt controls to trigger video playback.

It sounds logical, but it may also a little confusing for people who have to remember to use it in the first place.

The large screen size of the GALAXY ROUND provides additional benefits to users. Useful One-Hand Operation features bring a user's most desired controls closer to a preferred side of the screen. The device enables enhanced multitasking capabilities that allow users to fully utilize the larger screen through Multi Window, a feature that enables users to open more than one application on the screen, run simultaneous multiple instances of the same application or to easily share content between applications.

Samsung GALAXY ROUND is available in Korea with Luxury Brown, and more color will be available soon.

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